Hyvä Silver Partner in London
Refined Commerce is a London Magento, Adobe Commerce, Hyvä and Shopify agency. You deal directly with the founder, Rowan Burgess, backed by a senior team with low overheads, at £80 an hour.
What we would do first. Apply the outstanding security fixes, then plan the upgrade to a supported release.
Secure and upgrade what you have, move the frontend to Hyvä, or leave Magento for Shopify. We do all three, for small stores and large ones, as one-off projects, ad hoc work or a monthly retainer.
Not sure where your store sits on this line?The free health check tells you
Patching, upgrades to a supported release without taking the shop offline, Mage-OS where Adobe's calendar no longer suits, and a monthly security retainer covering monitoring, patching and incident response.
Hyvä replaces Magento's slow default frontend with one built for speed. We are a Hyvä Silver Partner and have worked with it since 2020.
All Hyvä services
For merchants who have decided Magento is more platform than they need. Catalogue, customers, orders, redirects and integrations moved to Shopify or Shopify Plus without losing search rankings on the way.
All Shopify servicesAlso: Microsoft Dynamics 365 Business Central integration with our partner n.vision. If what you need is not here, ask; if it is not something we should do, we will say so and point you somewhere better.
AI is changing how stores are built and maintained. It is already how we work, and we help merchants work the same way: we do it for you, set it up with you, or oversee what your own team ships.
Our engineers work with AI tooling on every task. It is one reason our prices are lower than a typical agency's and the turnaround is days, not sprints.
How we workDescriptions, attributes, alt text and translations generated from your own data, reviewed by a person, loaded by import.
How we do itKlevu, Algolia and Hyvä-native search tuned on your real queries, so visitors find what they came for.
How we tune itClean feeds, structured data and checkout that AI shopping agents can read, so your catalogue appears where buying is moving.
What agents needWant to do more of the work yourselves with AI? We set it up with you, review what it ships, patch what it misses and step in when it breaks.
How it works
A typical agency bills you for account managers, project managers and office space before an engineer touches your store. We do not have those. You deal with one person, who has led Magento projects since 2008, backed by a team of senior engineers. It works as well for a small independent shop as for an enterprise retailer.
That is why the rate is £80 an hour rather than £100 to £150, and why a question asked on Monday morning is usually answered on Monday morning. How pricing works
Figures from real stores and real customers, each with where it comes from.
A selection of our clients. Open any one for the full story: what we built, how it performs for real customers, and what the client says.
Total Fishing Tackle
11,482 products in the Carp range alone, read 31st October 2026.
OutdoorLiving.ie
Passes Core Web Vitals on mobile, with real-user LCP of 1.4 s.
Dormeo
Passes Core Web Vitals on mobile, with real-user LCP of 1.5 s.
Tile Merchant
Passes Core Web Vitals on mobile, with real-user LCP of 1.1 s.
Supadance
Passes Core Web Vitals on mobile, with real-user LCP of 1.3 s.
Bed Kingdom
A redesigned product page released in stages, and a second store in euros.
“Every time I’ve emailed them, they’ve been incredibly responsive with quick replies, clear answers, and genuinely helpful support.”
“We no longer feel like we are in perpetual development.”
“He consistently delivers top-notch work, characterized by lean, clean code and solutions optimized for speed and solid user experience.”
Platforms we build on and partners we work with
Plain answers to the questions we are asked most, kept current.
What changed in July 2026, and how quickly to act on each priority.
Speed, extensions, upkeep costs and what changed in 2025 and 2026.
The dates, the risks of staying, and the three ways forward.
Yes, and most of our clients came to us that way. We start with a read-only review of the code, the hosting and the patch state, then give you a written picture of what you have before anything is changed.
Not immediately, but you need a plan. Out-of-support stores can be kept patched with backported fixes for a period, which buys time to upgrade properly, move to Mage-OS, or migrate to Shopify. We will tell you which of the three fits your store and budget.
Magento Open Source is the free edition; Adobe Commerce is Adobe's paid edition of the same platform with extra features and a licence fee. Both follow the same release and support calendar, and we work on both. The free health check tells you which you are running.
No, and you should be wary of anyone who says they can. We can keep the store patched within an agreed window of each release, monitor it for the indicators that precede most compromises, and respond quickly when something happens. That is what the security retainer covers.
Every size. We have helped start-ups on small budgets get trading, and we work on stores turning over many millions of pounds a year. The senior team and the single point of contact are the same for both; what changes is the size of the plan.
No. Many merchants work with us ad hoc: you ask for what you need, and everything requested that month is itemised on one invoice at the end of it. A monthly maintenance or development retainer suits stores that change every month. How pricing works.
It depends on what you sell and how. Magento suits large or complex catalogues, pricing that differs by customer, several stores on one admin and deep integrations. Shopify suits merchants selling a catalogue to consumers who would rather not maintain a platform. We build on both, so we will tell you which fits rather than sell you the one we happen to offer.
Yes. We keep Magento 1 stores patched and trading, and we move them to Magento 2 with the catalogue, customers, orders and rankings carried across. See Magento 1 to Magento 2 migration.
Yes. We work alongside design, marketing and development agencies, under our own name or white-labelled under theirs, on single tasks or whole projects.
Yes, and we help merchants do it safely. We set up the foundations with you, your team makes changes with AI tooling, and a senior engineer reviews what is deployed and steps in when needed. See your team, AI and us.
We are a UK limited company registered at 124 City Road, London, with clients across the UK and Ireland. Most work is done remotely; we travel for discovery sessions and reviews when it helps.
Urgent security work, usually within a working day. Retainers, usually within a week. Projects, as soon as the scope is agreed.
A store address and a sentence about what you need is enough. You get a reply within one working day, and written findings with an estimate within two.
You will have an acknowledgement on the working day it arrives, a reply to your email address within one working day, and written findings and a price within two working days.
